Amtrak: She’s Going Places
Safety is not a luxury; it’s a right. Women deserve a journey where peace and comfort are the standard. This is more than transportation, it’s a promise of security and respect. Introducing Amtrak’s Women-Only Fleet: redefining travel for women everywhere.
awareness posters
This poster series highlights the everyday calculations women make while traveling alone. By calling out these moments, the campaign reframes them as things women shouldn’t have to think about at all, reinforcing the idea that fear doesn’t have to be part of the journey.
digital tracking platform
Amtrak would introduce a digital platform that allows women to share their trip or real-time location with a trusted friend or family member for added peace of mind. The platform would also include an emergency SOS feature, enabling riders to quickly signal for help if they feel unsafe.
call her daddy ad
kotex label partnership
By partnering with a tampon brand, Amtrak uses packaging to communicate an important insight around missed periods and access to reproductive care. The messaging connects directly to Amtrak’s role in helping women travel across state lines, positioning the brand as a supportive resource that meets women in real, often overlooked moments of need.