Gatorade Lower Sugar
As part of the Gatorade Lower Sugar campaign, I designed two Instagram Stories and one Instagram feed post to introduce the new product line and highlight its key benefit: the same electrolyte performance with less sugar. Two of the assets focused on product credibility, emphasizing the absence of artificial flavors, sweeteners, and colors, while one positioned the launch culturally through athletes, presenting the new line as a natural extension of the Gatorade family.
social media sweat pics
During my internship, I was included in the development process to help oversee how the campaign came together from a creative standpoint. While the final assets were created by the team, I supported the process by developing internal mood boards that informed the athlete poses used during the shoot.
Witney Carson
Tayshia Adams
Rad Lopez
Charly Barby
Joy Williamson
Mariah Rose
Denise Austin
Roland Pollard
social media content
During my internship, I had the opportunity to observe the development of the campaign’s video assets and see how the work came together from a creative standpoint. While I didn’t directly contribute to the final videos, I was able to sit in on the process and gain insight into how the team approached storytelling, athlete direction, and concepting decisions across formats. It gave me a deeper understanding of how video content is crafted from concept through execution.
Rapid Fire Questions
Instagram and Tiktok
Giggly Squad
Only on Instagram
GLS Cam
Instagram and TikTok