Vaseline x GTA
With its countless uses, Vaseline needed to make all of its lifehacks known. So we partnered with GTA for their upcoming release. Because what better place to show all the things Vaseline can do, than in the game where players can do absolutely anything?
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Nicole Weinstock, Aaron Gaud, and Ryan Miller
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The One Club, Young Ones: Awarded two merit awards in the gaming and integrated campaign categories.
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Turn Vaseline into the symbol of modern life-hack culture, making it a bold, iconic brand for a new generation.
Audience: Gen Z and cultural synergy.
